Scattered Communication
Players depend on group texts, private chats, social posts, and word of mouth.
LaceUp LIVE Market Launch Team
Lead Pickup Basketball in Your City
Pickup basketball already has the players, courts, Hosts, and communities. What it has never had is one reliable platform connecting all of them. LaceUp LIVE is changing that—and we are selecting connected basketball leaders to help bring it to the world.
Launch and development markets
Is Your Market Open?
See where LaceUp LIVE is currently accepting Market Director applications.
From the founder
Basketball Has Always Had the Community. Now It Has the Platform.
Hear directly from LaceUp LIVE founder Buddy Bailey about the problem we are solving, why local leadership matters, and how Market Directors will help bring LaceUp LIVE into basketball communities across the country.
The problem
The Game Is Everywhere. Finding It Should Not Be This Hard.
Unclear Run Details
Players often do not know the skill level, capacity, cost, rules, or who will be there.
Disconnected Communities
Great Hosts and basketball communities often remain invisible outside their existing network.
No Lasting Basketball Identity
Players show up, compete, and leave without building a meaningful profile, reputation, or history.
The solution
One Platform for Real Basketball Communities
LaceUp LIVE gives players a place to discover and join real basketball Runs while giving Hosts the tools to organize, communicate, manage participation, and build communities players return to.
- 1Find nearby Runs
- 2Review the Run details
- 3Join or request to join
- 4Connect with players and Hosts
- 5Build a player profile and REP
- 6Participate in seasons, challenges, and community progression
Product screenshots will be added here once official app captures are supplied. No imaginary app screens are shown.
The opportunity
You Know the People Who Make Basketball Happen
Market Directors help LaceUp LIVE enter a city through trusted local relationships—not generic advertising.
Identify credible local Hosts
Introduce Hosts to LaceUp LIVE
Help approved Hosts publish complete Runs
Build the initial Run inventory in the market
Support important local relationships
Report activity, obstacles, and opportunities
Represent LaceUp LIVE professionally
Who we are looking for
This Is for Connectors, Organizers, and Basketball Leaders
- You already have meaningful relationships in your local basketball community.
- You know Hosts, gym operators, trainers, coaches, league organizers, referees, players, or event leaders.
- People trust you and respond when you reach out.
- You communicate clearly and follow through.
- You are comfortable recruiting and supporting Hosts.
- You have time to help build the market during launch.
- You are motivated to help build a strong local basketball community.
- You are at least 18 years old and legally able to enter an independent contractor agreement.
The opportunity
A Tremendous Monetary Opportunity for the Right Local Leader
Help bring LaceUp LIVE to your city by activating trusted Hosts, supporting real Runs, and strengthening the local basketball community.
Selected and onboarded Market Directors receive a LaceUp LIVE launch kit with branded gear and local outreach materials, subject to program availability.
Ready to Help Lead Your City?
Tell us about your basketball relationships, experience, market knowledge, and the Hosts you believe you could activate.
Start My Application